Get ready as we take a trip down memory lane…  We’ve got a bit of a different episode for you this time. We’re sad to say that Jason, our VP of Marketing, will be leaving Metadata. So we thought this would be a great opportunity to look back at Metadata’s marketing highlights, challenges,...

We’d all love customers to have zero objections to buying from us, but overcoming sales objections is a key part of any sale.   How we handle those objections makes all the difference between gaining a new customer and losing one.   The truth is that sales objections are nothing to be afraid of....

The number one goal for demand gen marketers has always been generating pipeline and revenue.  However, times are changing and more of us are now required to focus on staff retention. Given the economic climate, it’s understandable but, for many, it’s unfamiliar territory.  So, where do we...