So much of sales is about solving existing problems. But category creation is about something new entirely. Joining this episode of Demand Gen U is a panel of experts, including Sydney Sloan, Executive in Residence at Scale Venture Partners, Nick Mehta, CEO of Gainsight, and Mike Volpe, Senior Advisor at Silversmith Capital Partners. Together with Jason Widup, VP of Marketing at Metadata, they break down exactly what category creation is, the different phases of it, and when it’s necessary, plus much more. Find out: What category creation isWhen category creation is necessaryThe different phases of category creation 0:00 – 4:24 Introduction 4:24 – 8:54 How to define category creation 8:54 – 15:05 Signs that a company should create a category 15:05 – 16:50 The different phases of category creation 16:50 – 22:11 Working to a playbook and why analysts are so important 22:11 – 27:30 How you can remain the leader after category creation 27:30 – 33:11 Potential costs associated with category creation 33:11 – 34:18 Outro