Understanding Customers: Research, Insights, and Storytelling with Steve Portigal — DT101 E48
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Steve Portigal is the Principal of Portigal Consulting and an experienced user researcher who helps companies harness the strategic power of insights. He is the author of Interviewing Users: How to Uncover Compelling Insights. He also wrote Doorbells, Danger, and Dead Batteries: User Research War Stories. We talk about interviewing people, customer research, and storytelling with Dawan Stanford, your podcast host.
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Steve started out in Human Computer Interaction (HCI), in the days before the W
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