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There is probably no better training ground than Nike to learn about creativity as a team sport, and Greg Hoffman, former Chief Marketing Officer of Nike, shares this lesson—along with many other valuable insights—in his new book, Emotion by Design. In this episode, we chat with Greg about how...
Published 08/30/22
Often it’s the little things, and not the flashy technology or slick user interface that make a product or experience memorable. The handwritten note from customer service, or the humorous quote that pops up as you’re waiting for a screen to load. Our guest today, Felecia Hatcher, calls these...
Published 08/08/22
If you don’t know who Seth Godin is, just type “Seth” into Google or DuckDuckGo. The first entry will lead you to his blog, where he writes—every day—about marketing, design, writing, how being a better human will make you better at your job. Once you’ve started to read his blog, you’ll probably...
Published 07/06/22