About the Episode In episode 26 I had the chance to chat with Steve Fadden on driving UX Research and Insights. Steve is the Head of User Research for Analytics, Insights, & Measurement at Google as well as Lecturer for User Experience Research at UC Berkeley. We get the chance to learn from his deep experience working at the intersection of UX research & design. We touch on how UX researcher and designer can collaborate in the best way the importance of ethnographic research and participational design the intersection of product management and UX research how to act on behavioural UX design insights how to balance between incremental UX insights and strategic long term research to influence product strategy decisions how UX design and UX research can have the biggest impact from his learnings measuring outcomes of product and services in the design process why UX research never stops About UX India UX India is a not-for profit venture, UXINDIA is built by, built for, and sustained by its growing community of designers, enthusiasts, influencers from business, education, and governance.UXINDIA is being organized by UsabilityMatters.Org(UMO). With over 800+ attendees at UX India 2019, it was India’s largest conference on user experience design. UXINDIA™ helps to educate next generation by bring innovators and ux practitioners from across the world. UX India currently launched “UMO Unites - Social Impact by Design” to counter the global difficulties due the virus. You can take part with projects or help out as a mentor, volunteer or contribute as a partner. Learn more at https://www.ux-india.org and https://www.umo.design