Destination Marketing Podcast Relic Agency

In this episode of The Destination Marketing Podcast, Adam and Mike Kaput, chief content officer at Marketing AI Institute, discuss the impact of artificial intelligence on the destination marketing industry. They delve into the latest AI-powered tools that have emerged and share valuable insights into how these tools can be effectively utilized to enhance destination marketing strategies.

“Leading up to ChatGP has been because machines can help make themselves smarter, but now when we have humans using smarter machines to make both the human and the machine smarter, suddenly we’re off to the races. The people that learn right now how to leverage these tools effectively in their own domain of expertise are going to feel like they’re superhuman.” -Mike Kaput

Marketing AI Institute

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Amir Eylon, president and CEO of Longwoods International, joins Adam on today’s episode to discuss the travel-related impact of April’s solar eclipse. Amir shares some interesting statistics he collected from American travelers about their travel plans to see the solar eclipse. The conversation then shifts to other insights that Amir is seeing throughout the industry, such as the impact of inflation and changes in traveler mindsets.

“But I think the biggest learning from this one, which you saw some of it in 2017, but you saw a lot of it this year, is that the community took an event that literally lasts a little over an hour and made it either a full day or a multi-day event and festival...” - Amir Eylon

Powered by Visit Myrtle Beach, “Traveling the Spectrum” is a docuseries following families with members on the autism spectrum as they take a vacation of a lifetime. On today’s episode, Stuart Butler and Adam invite you to support this docuseries and help it find a platform. They also touch on the importance of a DMO-produced series and how owned media content has a bright future in destination marketing. You’ll also be able to listen to the trailer in the episode and watch the trailer at https://travelingthespectrumshow.com/.

"We’re changing a lot of lives, for sure, but we’re also, in my opinion, we’re pushing this travel and this destination marketing industry forward at the same time. It’s the work I’m most proud of out of everything I’ve done in my 20 plus year career, it’s phenomenal, and it’s changed me, I’m a different person having watched these six episodes and you will be too.” - Stuart Butler

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode, Adam continues his time at Destinations International’s Marketing and Communications Summit, where he sits down with Angeline Chew, executive director at Discover Surrey. Angeline shares why ensuring an optimal visitor experience is critical. She also dives into how DMOs can collaborate with stakeholders to curate these experiences for the traveler.

“My other thing with destination development is you have to really work within the structure and the capabilities of your partner. You may want them to do something but if they’re not ready, you have to work at their pace. You can lead them and you can work with them and you can partner with them but the thing is, they also have to have the capacity to move things forward.” -Angeline Chew

Discover Surrey

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode, Adam takes the show to the Destinations International Marketing and Communications Summit, where he sits down with Brandon Pendergast, sales and marketing manager at Visit Helena. Brandon talks about Visit Helena’s rebrand process and how they involved key stakeholders and community members to ensure its success.

“We communicated to our local stakeholders and invested the time to teach all of our organizations how this brand is not only a tangible document but a tangible vision for growth.” -Brandon Pendergast

Visit Helena

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode, Adam invites travel expert, author and podcast host Sarah Dandashy to share her insights on the hospitality industry. Sarah talks about her experiences working in travel and tourism and explains why having great people is crucial for providing excellent hospitality to visitors. Adam and Sarah also discuss her role in West Hollywood's podcast and why creating meaningful content is critical for destinations.

Ask A Concierge
The Creators Podcast

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.