In this episode, we chat to John Welborn, Executive Chairman of Fenix Resources, is a highly profitable, fully integrated mining, logistics and port services business with assets in the Mid-West region of Western Australia. The Companies flagship operations is their Iron Ridge Iron Ore Mine which is a premium high grade, high margin, direct shipping iron ore operation located approximately 360km northeast of Geraldton that hosts some of the highest-grade iron ore in Western Australia. John is a Chartered Accountant and a former professional rugby player and Wallaby, developing his career in the mining industry over the last decade in executive management and board positions with a handful of companies. As the executive chairman of Fenix Resources, he’s going to share his journey from playing professional rugby moving into the resources sector, the history of Fenix Resources, their relationships with indigenous community, overview of the iron ore industry and much more. John will be attending the Resourcing Tomorrow Event (3-5 December, London) which is Europe's largest mining event, designed to foster innovation, drive collaboration, and accelerate growth in the mining industry. Use code DIGDEEP10 for a 10% discount on Delegate Passes when you register here: https://hubs.ly/Q02WXjzd So grab your tickets now and hopefully we will see you there KEY TAKEAWAYS  Fenix Resources is a rapidly expanding iron ore producer in Western Australia, known for its unique approach to logistics and operations, including the use of road transport instead of traditional rail systems. The company places a strong emphasis on building relationships with local communities and indigenous groups, ensuring that their operations benefit the local population and respect cultural heritage. Technological Integration: Fenix Resources leverages advanced technologies, including AI for fleet management and driver training, to enhance operational efficiency and safety, particularly in their haulage operations. Fenix Resources aims to triple its production from 1.3 million tonnes to 4 million tonnes per annum by early 2025, with a focus on sustainable growth and profitability in a volatile iron ore market. BEST MOMENTS "I think the connection between running mining companies and being a part of a rugby team is really obvious... It's about building teams to be successful." "We believe... that we can make smaller capital investments with quicker capital returns based on known margins." "We don't believe that we need a railway to deliver low cost, high quality, efficient bulk commodity transport." "Our opportunity is to revalue that investment and monetise it... providing value across the value stream to the Wiradjuri American people, to the state government, and certainly to the Midwest." VALUABLE RESOURCES Mail:        [email protected] LinkedIn: https://www.linkedin.com/in/rob-tyson-3a26a68/ X:              https://twitter.com/MiningRobTyson YouTube: https://www.youtube.com/c/DigDeepTheMiningPodcast  Web:        http://www.mining-international.org GUEST SOCIALS Website: https://fenix.com.au/ LinkedIn: https://www.linkedin.com/company/fenix-resources/ X: https://x.com/Fenix_Resources YouTube: www.youtube.com/@fenixresourcesltd452 Email: [email protected] ABOUT THE HOST Rob Tyson is the Founder and Director of Mining International Ltd, a leading global recruitment and headhunting consultancy based in the UK specialising in all areas of mining across the globe from first-world to third-world countries from Africa, Europe, the Middle East, Asia, and Australia. We source, headhunt, and discover new and top talent through a targeted approach and search methodology and have a proven track record in sourcing and positioning exceptional candidates into our clients' organisations in any mining discipline or level. Mining International provides a transparent, informative, and trusted consultancy serv