Blockchain is about so much more than NFTs and cryptocurrency; it's a revolutionary new way of producing and distributing branded content. Decentralized creativity means immersive new methods of storytelling, exciting new fan engagement tactics, the revolutionary introduction of smart contracts, and new monetization strategies that will hold higher royalty shares, new revenue streams, and unique fundraising possibilities for creatives. But it's also a brand new frontier that sparks a lot of...

Connecting the digital experience and brand experience to build long-term customers and fans, by embracing effective brand moments.     Description: Best practices of digital experience revolve around identifying points of friction and shaving them down, optimizing for an efficient buying experience for customers, and offering nothing that might distract them. The most interesting companies understand that some decisions and key interactions can be better leveraged to be memorable, and...

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. The Stories You Didn't Know You Had will teach you how to recognize stories at the moment and to recall forgotten moments that your audience needs to hear.    Key Takeaways: Understand Why Personal Stories Connect BetterHow To Remember Forgotten StoriesHow To Use Customer Experiences As Stories For...

Millions of dollars have been invested in the Metaverse by some of the largest companies in the world. And brands are buying into the Metaverse to position themselves for the next revolution in digital marketing. Discover what brands are doing in the Metaverse and how your company can take advantage of this unique and burgeoning opportunity. Technology is increasing at an exponential rate providing competitive advantage opportunities for those companies that can not only innovate but have a...

Organizations are facing increasing pressures from key stakeholders: Customers are expecting more and more hyper-personalized experiences at the right time, through the right medium, and in the right manner. At the same time, especially post-covid, employees are wanting to work in different ways, in different places, and at different times. Leading marketeers have an opportunity to rapidly change how work gets done in their teams – to deliver greater productivity, better customer experiences,...

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions...

Marketers have been eating up cookies like the famous Sesame Street character. Num! Num! Num! But be warned, the cookie famine is on the horizon! The public increasingly values privacy over personalization. Laws are being enacted to protect consumer privacy and companies like Apple and Google are jumping on board. How will digital marketers stay fed with data and continue to drive conversion? With less attribution data and an impending recession in the spotlight, how will you keep marketing...

A supercharged demand generation engine requires an artful blend of both strategy and science. This session will teach you best practices for generating demand at scale. You will learn how to develop and refine your ideal customer profile (ICP). Next, you'll discover tips and tricks for implementing your ICP to drive demand using martech, paid search and social advertising, and marketing automation. Throughout the session, you'll learn how to optimize performance and measure your...

Social media interrupts all communications today thereby creating constant challenges for marketing in the digital age. Brands are searching for new dynamics for their approach to the consumer. Described as “one of the most dynamic and inspiring sessions”, Jeff will discuss and analyze some of the biggest “WOW” moments in history and some strategies used to create these moments. This session is designed to inspire new ideas to fuel your social media strategy. In this presentation, learn how...

This presentation will provide an overview of key mobile and desktop traffic trends across the globe. With our findings, I'll explore the driving forces behind the mobile traffic dynamics over the last couple of years. I will dissect: - Overall traffic patterns across the mobile web, which involves benchmarking them against desktop. - Trends like growth or decline of mobile & desktop traffic and country-by-country specifics to industry-level analysis. - The status of mobile penetration...

In this keynote presentation, Digital Marketing Expert and Influencer, CJ Johnson focuses on how you become a successful impact storyteller in the world of Digital Marketing. From insider tips to the future of digital marketing, CJ will lay out trends, strategies, and a decisive plan of action anyone can use to find success. In this presentation, CJ will describe the following to provide these key takeaways:  • Master Mindset - The mental health obstacles and tips you can use to overcome your...

Personal branding isn’t about being louder, outgoing, in your face, or self-serving. Rather. It’s about amplifying what others say about you and your brand. Usually requires little effort or video on your part personally, since it’s UGC collected and processed at scale. We will walk through the exact process to implement the Content Factory, so you can become well known in your industry. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions...

We’ve all interacted with brands that feel like robots; brands that didn’t have any sense of humanity behind them. People can tell the difference between them and brands that feel real. And they can spot that difference quickly. You have to nail authenticity right out of the gate in today’s competitive market if you want to make a real, human connection with customers. That should be your number one priority. In this session, you’ll learn how to let your brand’s authenticity shine through....

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/