Although they’re still considered to be newer tactics in the world of marketing, live chat, messaging and chatbots are here to stay. As more companies continue to implement various types of conversational marketing on their websites and social platforms as well as throughout their content, customers will expect bots to be highly valuable and efficient. So, how do you keep up and develop your conversational marketing strategy to grow better in 2022 and beyond? While the technology we use to communicate has changed, the core elements of communication have stayed the same. People always have and always will expect conversations to be helpful, personal, and empathetic. The only difference now is we have the technology to have those conversations at scale. That’s the power of conversational marketing. The story of live chat is about convenience. This is an inflection point for your business -- set up live chat the way buyers want to use it, and you have a shot at finally breaking down the walls between internal teams. That’s a bigger upside than live chat could ever offer by itself, and it’s why we’re so excited about it. Let’s talk about conversational marketing and its benefits, how it will help your business grow, and what you need to build a successful conversational marketing strategy. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/