This presentation will provide an overview of key mobile and desktop traffic trends across the globe. With our findings, I'll explore the driving forces behind the mobile traffic dynamics over the last couple of years. I will dissect: - Overall traffic patterns across the mobile web, which involves benchmarking them against desktop. - Trends like growth or decline of mobile & desktop traffic and country-by-country specifics to industry-level analysis. - The status of mobile penetration today and where it's going tomorrow. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/