In this episode, Ed Marx welcomes Clay Ritchey, the CEO of Verato, a healthcare identity company. They discuss Clay's background, his experiences as a CEO in multiple companies, and the importance of identity management in healthcare. They also talk about Verato's partnership with CLEAR and how it enhances the patient experience and improves data security. Clay shares his leadership philosophy and the key traits he values in building a successful organization.   Takeaways Identity management is a crucial aspect of healthcare, and it is essential to know and trust the identity of patients and employees. Verato's unique technology differentiates it from competitors by providing accurate identity resolution. Verato's partnership with CLEAR enhances the patient experience by streamlining identity verification and authentication processes. A strong focus on employees and their well-being is crucial for building a successful organization. Leadership should involve daring to do mighty things and challenging teams to strive for excellence. Understanding the complexities of healthcare and the importance of technology in delivering better care is essential for leaders in the industry.