Discussion in Digital McKinsey Marketing & Sales
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- Business
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Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.
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Discussions in Digital: Surveying the brand-building landscape
Two brand experts discuss challenges that the digital age brings to marketing.
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Discussions in Digital: Influencer marketing is ready for its close-up
Two of the top growth marketing leads give their take on influencer marketing.
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Coping with the new normal in marketing agency relationships
Outsource or insource?
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What's a marketing ecosystem and what does it mean for marketers?
Rethinking marketing’s role
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Moving B2B companies into the digital world
Finding value in digital
Customer Reviews
Great podcasts
These podcasts are full of great insights and perspectives from high level profiles. Definitely recommend for any GM, Marketing, Commercial, Ops or Financial execs. Actually for anyone looking to advance their career...