13 episodes

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

Discussion in Digital McKinsey Marketing & Sales

    • Business
    • 4.2 • 6 Ratings

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

    Discussions in Digital: Surveying the brand-building landscape

    Discussions in Digital: Surveying the brand-building landscape

    Two brand experts discuss challenges that the digital age brings to marketing.

    • 19 min
    Discussions in Digital: Influencer marketing is ready for its close-up

    Discussions in Digital: Influencer marketing is ready for its close-up

    Two of the top growth marketing leads give their take on influencer marketing.

    • 23 min
    Coping with the new normal in marketing agency relationships

    Coping with the new normal in marketing agency relationships

    Outsource or insource?

    • 19 min
    What's a marketing ecosystem and what does it mean for marketers?

    What's a marketing ecosystem and what does it mean for marketers?

    Rethinking marketing’s role

    • 18 min
    Moving B2B companies into the digital world

    Moving B2B companies into the digital world

    Finding value in digital

    • 19 min

Customer Reviews

4.2 out of 5
6 Ratings

6 Ratings

SebM40 ,

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These podcasts are full of great insights and perspectives from high level profiles. Definitely recommend for any GM, Marketing, Commercial, Ops or Financial execs. Actually for anyone looking to advance their career...

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