Today to the roundtable we welcome Stuart Jenkins, a seasoned innovator in the running shoe industry who has worked with independent inventors across brands, led Deckers' innovation team, and now has started BLUMAKA. We dive into what he has found makes innovation work and how companies can fail at innovation, all while considering his newest endeavor with BLUMAKA, which has a focus on high performing and sustainably produced product with foam created out of a majority of recycled material. Hear his initial takes on sustainability in the run shoe industry and things to consider as inventors and innovators.  To learn more about BLUMAKA, visit www.blumaka.com. For 20% off your first order, use promo code DOR20 (note that we do not receive a kickback for these purchases, it is simply a discount for our listeners). Listener discretion advised: please note that there is swearing in this episode of the Doctors of Running Virtual Roundtable. --- Support this podcast: https://anchor.fm/doctors-of-running/support