In this episode, Bill is joined by Alessandro Calzolari who is a Consumer Psychology and Marketing Expert. Alexandro comes onto the podcast to speak to Bill about the Pet Grooming Industry to give us a better understanding of Consumer Psychology. You can find out more about Alessandro on his website: https://alessandro-calzolari.my.canva.site/consumer-psychology-and-marketing-consultant We would like to take this opportunity to thank our podcast sponsor Lopay. The low-cost payment solutions platform that helps you keep more of the money you earn. If you have enjoyed this podcast, and would like to know more about our business courses for the pet grooming industry visit: https://petpassiontoprofit.com/