Earshot podcast: David Lloyd and Colin Kelly
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Description
There are few true 'bibles' of radio broadcasting craft. In this Earshot podcast, David Lloyd explains how he identified the need for a different kind of radio book and why he wanted to be the one to write it. He introduces a thoughtful approach to hooking and teasing, prioritises positive writing over fussy production and explains how radio promotions producers can make their work more effective with a focus on listener benefits. Colin Kelly's with us too - he has just launched a children's radio project for schools in Scotland. Hear the results of Scottish Schools Radio in the show, including one schoolgirl who gives Steve Wright a run for his money with her take on Factoids. And because it s Christmas enjoy a couple of remarkable radio ads from the USA and Ireland. Presented by Steve Martin.
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