In this edition of the Earshot podcast Richard Newby shares his work from BBC Radio 1, BBC Radio 6 Music and Chill while Mariana O'Kelly from OgilvySA plays and award winning Lucozade spot. All the show notes are at http://earshotcreative.com/2016/02/podcast-richard-newby-and-mariana-okelly/

There are few true 'bibles' of radio broadcasting craft. In this Earshot podcast, David Lloyd explains how he identified the need for a different kind of radio book and why he wanted to be the one to write it. He introduces a thoughtful approach to hooking and teasing, prioritises positive writing over fussy production and explains how radio promotions producers can make their work more effective with a focus on listener benefits. Colin Kelly's with us too - he has just launched a children's...

There are few true 'bibles' of radio broadcasting craft. In this Earshot podcast, David Lloyd explains how he identified the need for a different kind of radio book and why he wanted to be the one to write it. He introduces a thoughtful approach to hooking and teasing, prioritises positive writing over fussy production and explains how radio promotions producers can make their work more effective with a focus on listener benefits. Colin Kelly's with us too - he has just launched a children's...

Eagle Radio in Surrey and Hampshire launched new jingles by local composer and former station intern Ollie Melville-Smith. In the Earshot podcast Ollie discusses the art of jingle composition with Steve Martin, explains how the Tonmeister course at the University of Surrey gave him a musical grounding and we hear from breakfast presenter Peter Gordon immediately after he played Ollie's work on air for the first time. All that, and of course we play the jingles written by Ollie with Wise...

Eagle Radio in Surrey and Hampshire launched new jingles by local composer and former station intern Ollie Melville-Smith. In the Earshot podcast Ollie discusses the art of jingle composition with Steve Martin, explains how the Tonmeister course at the University of Surrey gave him a musical grounding and we hear from breakfast presenter Peter Gordon immediately after he played Ollie's work on air for the first time. All that, and of course we play the jingles written by Ollie with Wise...

It's all about jingles and imaging with Tony Blackburn, Mark Goodier, Anthony Gay and many more. Also, Colin Kelly on BBC Commonwealth Voices and plenty of treats for anoraks like you.

It's all about jingles and imaging with Tony Blackburn, Mark Goodier, Anthony Gay and many more. Also, Colin Kelly on BBC Commonwealth Voices and plenty of treats for anoraks like you.

at Gill of Dublin's market-leading FM104 is my guest in this edition of the Earshot production podcast. Pat's been at FM104 for eleven years and boasts a string of awards for his audio work. In the podcast Pat plays a bunch of FM104 production - from morning show jingles and music imaging to punchy and provocative trailers.

at Gill of Dublin's market-leading FM104 is my guest in this edition of the Earshot production podcast. Pat's been at FM104 for eleven years and boasts a string of awards for his audio work. In the podcast Pat plays a bunch of FM104 production - from morning show jingles and music imaging to punchy and provocative trailers.

In this edition of our production podcast we welcome Nathan Freeman of BBC Radio 6 Music and winner of the 2013 Creative prize in the Radio Production Awards and James Espley of new national rock station TeamRock Radio. Both are nominated in this year's Radio Academy Awards with their respective teams and, as you'll hear, producing some great work for their different styles of music radio. As well as playing some of their recent trails and imaging elements, Nathan and James explain how...

In this edition of our production podcast we welcome Nathan Freeman of BBC Radio 6 Music and winner of the 2013 Creative prize in the Radio Production Awards and James Espley of new national rock station TeamRock Radio. Both are nominated in this year's Radio Academy Awards with their respective teams and, as you'll hear, producing some great work for their different styles of music radio. As well as playing some of their recent trails and imaging elements, Nathan and James explain how...

Gerald Jackson on his 45 years of local radio production, producer of the year Eloise Whitmore and music-loving Chuck Knight of B101 Philadelphia. Should we name artist and title of every song we play?

Gerald Jackson on his 45 years of local radio production, producer of the year Eloise Whitmore and music-loving Chuck Knight of B101 Philadelphia. Should we name artist and title of every song we play?

Meet three of this year's Sony Radio Academy award winners. James Stodd from the South Coast's Jack FM and The Breeze, Richard Culver from BBC Radio 4 and BBC Radio 2's Chris Reay play the audio that gained them and their teams recognition this year in the UK's leading radio awards. In conversation with ambassador of radio Steve Martin they also explain the creative processes behind the audio, the challenges that make their work so enjoyable and they reveal where they find some of their...

For the first show in the new run we're at VOX, the annual conference for voiceovers to explore the critical relationship between voice artist and radio producer. Presented by ambassador of radio Steve Martin.

This festive edition comes direct from the Hippodrome Casino in London's Leicester Square where some of our closest friends have gathered to enjoy some fun audio together and talk about radio production. Clare Bowen of the RAB plays comedy radio ads that really sell, comedian Jake Yapp reveals what happened in the studio when he auditioned for the voice of cheese strings, Matt Deegan from Folder Media shares one of the latest "D Love" digital radio ads, producers Tim Johns and Chris Wood...

This month we drop below the equator for a taste of AC and CHR imaging in South Africa. Our guest is Brionne Olsen, current imaging producer at national CHR station 5FM and formerly of regional AC brand, Jacaranda 94.2. In conversation with Steve Martin, Brionne explains how he approached the challenges of imaging those two stations with some interesting examples that demonstrate his points. We also hear audio from the Eric Chase in the US and Australia's David Konsky that inspires Brionne's...

Meet two of the finalists for best station promotion in this year's BBC Local Radio awards. Chris Wood produced an energetic and multiplatform campaign for a local music festival in Oxfordshire while Richard Latto steered a sensitive course through coverage of the Titanic's 100th anniversary on BBC Radio Solent. Hear them describe how they approached these two large-scale local projects and the resulting creative production. Also, Jumoke, Sefa, Mark and Scott continue their quest to win a...

What really works in Radio Advertising with Clare Bowen of the RAB and Lenja Papp, writer and consultant from Slovenia. We also meet the finalists in the Hobsons voicesearch 2012 competition which finds and rewards new, unsigned British voice artists.

It's an anorak's lock-in when Chris Reay unzips the new BBC Radio 2 jingle package, exclusively for Earshot Creative.

his month we meet Dan Mumford, Manager of Station Sound at BBC Radio 1 / BBC Radio 1 Xtra and Absolute Radio's Senior Producer, Brian Murphy. Both picked up prizes in the recent Sony Radio Academy Awards. You'll hear an "awesome foursome" promo from the winning BBC Radio 1 Xtra station sound entry and the Geoff Lloyd "complaints" promo from Absolute Radio that was awarded the top prize for Best Single Promo or Ad. This month we also discover how Absolute Radio is promoting the benefits of...

Recorded at the Creative Loop student media festival in Scotland. Colin Kelly leads a discussion and demonstration of creative audio production with Paul Tyler of RadioClyde, Gavin Pearson from Bauer Scotland and Steve Martin from Earshot Creative.

Sony-nominated brilliance from BBC Radio 1 Xtra, 96.4 Eagle Radio and Fresh Air Production. Producers Bernard Achampong, Chris Howell and Neil Cowling play their shortlisted hits and describe how they made them as they look forward to the 2012 Sony Radio Academy Awards.

With Radio 2's huge range of styles and content set against Magic's highly consistent 'more music' promise you'll hear a great demonstration of how different these two stations really are. We also discuss how research can inform the production of station promos, the best places to source artist acapellas, the latest on BBC Radio 2's new jingles commissioning process that aims to follow the current trend of bringing music publishing revenue back to the broadcaster who commissioned it and...

This month we're in Salford, Greater Manchester with Chris Stevens of GMG group, Stuart Barrett from the BBC and freelance producer Kate Cocker. Enjoy loads of great audio production and chat from the UK's Northern media hub. The podcast is sponsored by Hobsons.