Earshot with Steve Martin Earshot Creative

A lockdown edition of the Earshot podcast as Matt Podd in rural Essex and Adam Venton on the South West coastal town of Portishead play and discuss their creative audio production. Hear Adam's latest work for stations in the UK and the US, Matt's Iron Imager entry and some of his work for the BBC. We also discuss working in lockdown (nothing's changed really) and RadioCentre's current ad promoting the benefits of radio advertising.

In this edition, Michaela Hallam, Debbie Dillon and Kate Dinsdale demonstrate how the BBC's in-house creative agency approaches radio.They play trails that promote Audio Description for viewers with restricted sight, their Wimbledon 2018 campaign that was much-loved by Chris Evans and the launch of the corporation's ambitious project to aggregate music, podcasts and radio together in one place, BBC Sounds.Kate, Debbie and Michaela describe how they achieve consistency of message while creating bespoke executions to fit the sound of each BBC radio service to maximise the effectiveness of their work.You'll also hear how BBC Creative works with independent production houses like Mcasso Music and Audio Always, and the team share tips for you if you want to be part of a future production with the agency.

Just weeks after launching its new breakfast show, station sound producers Ben Stones and Liam Hadley share the production secrets of Radio 1's imaging. We hear also from host Greg James and ReelWorld Music Director Erik Huber who created the show's theme.



The sound of BBC Radio 1 is heard by more than nine million people in the UK every week. In this edition of Earshot, producers Ben and Liam explain how they and their team create the imaging production and promos for this legendary station. They unpack the new imaging for Radio 1 Breakfast and presenter Greg James describes what he wanted the imaging to achieve, and what it means for him, his audience and the show he leads.  You'll hear the different mixes of the Breakfast theme, produced by ReelWorld, including the 2 minute opener. Ben explains how the station uses a cast of four station voices - Matt, Georgia, Rachelle and Lewis - and how he found new talent for breakfast. Beth is the female voice of the show and it's her first ever voice gig. We also learn how many people can fit into a tiny BBC production booth, how ideas Liam heard on Australian radio have inspired his work at BBC Radio 1 and why he insisted on reinventing the music montage. All that, plus the creative genesis of the Live Lounge opener, the flexible structure of "The 1 for..." positioning line that ended up emblazoned on the side of a tour bus, and deep imaging geekery from two producers passionate about their craft and the power of great radio production.

What makes a great contest or competition? Two leading commercial radio practitioners share their favourites.

Direct from the Creative Media Network Student Festival in Glasgow, with Kerrang! and Absolute Radio's Gordon Lundy, Matt Shields of Waves Radio & Gavin Pearson from Bauer. Live audience - real questions - ambient acoustics.

Steve Dunlop and Sam Crowther explain programmatic audio advertising and how A Million Ads leads the world in dynamic creative that personalises audio ad messages.