Easy Scaling with Jordan Schanda King Jordan Schanda King

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode89
In this episode, I’m talking about why I'm not one to brag about how little I work. It's a trend I've noticed, with people flaunting minimal work hours, but I'm not here to judge. We're all different, with unique goals and expectations when it comes to running a business. But we all know that businesses aren’t built without hard work involved. 


The focus for me is finding balance and doing what I love while gradually reducing tasks I don't enjoy. That's why I've been implementing some simple calendar management strategies, like designating one client-free week per month and blocking off specific days for certain tasks. It's all about setting boundaries and sticking to them, even when it's tough. If you're looking to reclaim your time and optimize productivity, I hope these insights help.


Topics:
Why the “I only work ten hours a week” formula doesn’t workUnderstanding individual work preferences and goalsBalancing workloads and striving for businesses where you do what you loveChallenges faced during the scaling phase of a businessThe significance of context when hearing claims of success with minimal work hoursPersonal experiences and insights into building a successful businessStrategies for managing time and optimizing productivityImplementing calendar management techniques to reclaim time and reduce workloadSetting boundaries and sticking to them to achieve a more balanced work life

Links/Resources Mentioned:
90-day Planning Formula - https://www.easyscaling.com/90-day-planning-formula
Connect with Jordan Schanda King:
Website: easyscaling.comInstagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode88
This episode goes into the importance of quarterly planning and how you can jump into Q2 and make the most of it. With Q1 almost behind us (crazy, right?), it's time to look ahead. Whether you've been planning all along or just getting started, this is your starter guide for the next quarter.


I'll share insights from our 90-day planning process and if you want to dive deeper click here and download our 90-day planning formula. We'll reflect on Q1's successes and challenges, and discuss how to adjust our goals and strategies for Q2.


Topics:
Reviewing Q1: What worked and what didn'tOverview of our 90-Day planning processSetting goals for Q2: CEO, financial, impact, lifestyle, and business objectivesPrioritizing to make the most impactFocusing on the most important task for Q2Revenue goals and setting realistic targetsLoved this episode?

Check out these listener favorites below as we dive deeper into your scaling strategy and the role planning plans in your success. 

Team Meeting | Using assessment to create a scaling strategy
#101 | Quarterly planning for your business
Links/Resources Mentioned:
90-day Planning Formula - https://www.easyscaling.com/90-day-planning-formulaConnect with Jordan Schanda King:
Website: easyscaling.comInstagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode87

In this episode of the podcast, I’m chatting with Meg Truccano, one of our Scaling School students. We talked about different lead generation strategies, exploring both local and online avenues. Our conversation focused on pinpointing where Meg should concentrate her efforts to maximize her return on investment in terms of time and resources. I love pushing entrepreneurs from the stage of business owner to CEO. This chat with Meg was definitely an example of that. We tackled the challenges of narrowing focus, identifying specific action steps for growth, and talked about using personal connections for lead generation.

Topics discussed:
Meg shares her journey towards transitioning from entrepreneur to CEOHow integrating the right technology can prep your business to scaleEffective lead generation strategies specifically for Meg’s ideal clientReviewing where Meg’s clients are actually coming from Evaluating the effectiveness of lead generation efforts without substantial sales dataLooking at the whole picture of Meg’s business to determine what next steps she needs to focus onThe challenge of rebuilding business momentum Looking at the potential of local and online networking for fostering meaningful personal connectionsShifting the focus from outcomes to actionable steps

Links/Resources Mentioned:
Sprint to Scale: Visibility Edition- https://www.easyscaling.com/visibility-edition Scaling School- https://www.easyscaling.com/scaling-school

Connect with Jordan Schanda King:
Website: easyscaling.comInstagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode86
In this episode, I’m chatting with Karen Delano, an Easy Scaling team member and PR and podcast pitching expert. She does all my own pitching and also works with our clients to secure top-notch features and podcast interviews.


We cover the visibility strategy I personally use to get featured in Business Insider, Forbes and Nasdaq. We also go over the ways we position our messaging for podcast pitching. This episode will help you learn how to leverage PR and podcast pitching to grow your audience, expand your authority, and become the brand everyone knows and trusts.


Topics discussed:
Karen's journey with our team from social support to specializing in visibility and PR pitching.The significance of a strategic approach to visibility for business growth.Details about the Sprint to Scale: Visibility Edition event, focusing on actionable steps for PR and podcast pitching.The importance of mindset and confidence in overcoming barriers to visibility.Insights into the collaborative process of refining messaging and pitch strategies.The value of building and utilizing a pitch and messaging guide for consistent success.Karen's role in providing PR opportunities and support within Scaling School.Tactics for identifying and pitching to the right podcasts and media outlets.Strategies for leveraging visibility successes for further growth and credibility.The ongoing need for refinement and action in visibility efforts for sustained impact.Links/Resources Mentioned:
Sprint to Scale: Visibility Edition- https://www.easyscaling.com/visibility-edition Connect with Jordan Schanda King:
Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode85

In this episode, I get into the nitty-gritty of marketing funnels and ads with Norleena Horton a member of Team Easy Scaling. As someone who's passionate about peeling back the layers of our business strategies, I thought this conversation was important to have. Norleena brings a wealth of knowledge not only as a Scaling School professor but also in handling our own marketing campaigns. We talk about our annual planning template funnel and then go into the holistic approach we take towards our marketing efforts. It's fascinating how interconnected everything is, and this chat highlighted the importance of looking at the bigger picture rather than focusing solely on individual components like ads or a single funnel.

This episode is packed with golden nuggets for anyone looking to deepen their understanding of marketing funnels, the strategic use of ads, and the overarching importance of cohesive messaging in building a successful online presence.

Topics discussed:
The significance of a holistic approach to marketing funnels and advertisingThe importance of cohesive messaging throughout the marketing and sales processChallenges and strategies for optimizing marketing campaigns in real-timeThe role of data in making informed adjustments to improve campaign effectivenessUnderstanding the interconnectedness of various marketing components for overall successThe impact of strategic decisions on the scalability and sustainability of marketing effortsReflections on personal experiences with marketing funnels and the lessons learned
Links/Resources Mentioned:
Scaling School- https://www.easyscaling.com/scaling-schoolConnect with Jordan Schanda King:
Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode84
In today's episode, I’m talking about effective goal-setting with Scaling School student, Jillian Anderson. Jillian is in the process of building her copywriting business and has some lofty goals for 2024. 


We chat through her main goals, what that looks like in clients needed for each of her offers, where her focus should be to achieve them and so much more. If you’re interested in a real look at goal-setting and mapping out your year this episode is definitely worth a listen!


Topics discussed:
What it looks like to set goals and plans when your business is still newFocusing on sustainability when goal setting and scalingPlanning for not only your business’s future but your own financial futureWhy you should be breaking your goals down by quarter to manage and track them betterHow building a team factors into your goal settingWhy data collection and reflection are valuable in any planning processThe benefits of setting realistic and big goals for your businessFactoring in the client acquisition process to your plansOptimizing processes to allow you to hit your goalsLinks/Resources Mentioned:
Schedule a 5-Year Planning Intensive- https://www.easyscaling.com/offers/Juh2g2FK/checkoutEasy Scaling Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planningClickUp Template for Org Chart-
https://app.clickup.com/template/subcategory/t-901400473902/e856a650541e38eConnect with Jordan Schanda King:
Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview