In this episode of the On Branding Podcast, host Arek talks with Lauren Bayne, a seasoned branding and marketing expert.
They discuss the distinctions and strategies behind brand refreshes and rebrands, share practical insights on creative strategy, development, and execution, and discuss the...
Published 09/05/24
In this episode of the On Branding Podcast, host Arek welcomes Brandie Weaver, an expert in elevating brands through live events.
They discuss the benefits of live event marketing, the cost-effectiveness of hosting versus sponsoring, and strategic tips, like bartering, to maximize return on...
Published 08/26/24