This nano is a third in the series of EBS marketing nanodegrees that are looking at how marketing works, how communication works and how people “work” in the marketing equation. It looks at consumer behaviour and marketing decision making considering wider cultural and societal interactions. Our aim is to teach participants to understand consumer behaviour and conduct marketing activities in sustainable and responsible manner. More information about the nanodegree: https://bit.ly/3IOvLqD Podcast host: Head of EBS Master’s studies Jim Seltenrijch Guest: Katri Kerem Podcast is also available on Spotify: https://spoti.fi/34eOWXg and Apple Podcasts: https://apple.co/3yuvOTj Learn more about EBS nanodegrees: https://ebs.ee/en/oppekava/nanodegrees See acast.com/privacy for privacy and opt-out information.