In today’s business landscape, where there is an abundance of recorded information, we have to uncover and study the dynamic relationships between observed variables and hidden constituents that hold sway over the efficient functioning of any system. “My dear, here we must process as much data as...

This nano is a third in the series of EBS marketing nanodegrees that are looking at how marketing works, how communication works and how people “work” in the marketing equation. It looks at consumer behaviour and marketing decision making considering wider cultural and societal interactions. Our...