279 episodes

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses.

Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.

After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.

Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.

Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business.


What We’ll Cover on the eCommerce Badassery Podcast:

- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest software tools to help you run your eCommerce business like the CEO you are
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!

If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.

Learn more at eCommerceBadassery.com

eCommerce Badassery Jessica Totillo Coster

    • Business
    • 4.9 • 64 Ratings

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses.

Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.

After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.

Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.

Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business.


What We’ll Cover on the eCommerce Badassery Podcast:

- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest software tools to help you run your eCommerce business like the CEO you are
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!

If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.

Learn more at eCommerceBadassery.com

    276. Do Your Repeat Customers Need More Sparkle to Keep Buying?

    276. Do Your Repeat Customers Need More Sparkle to Keep Buying?

    How do you get repeat customers to keep shopping with you if you don't have anything new?
     
    I recently chatted through this with a client on a strategy call to figure out how she could get her repeat customers to buy more of her evergreen items so her and her team could get off the hamster wheel of monthly new product launches and marketing events. 

    _______


    Get the Full Show Notes

    http://ecommercebadassery.com/276
     
    _______
     
    Let's Connect
    Website: http://ecommercebadassery.com
    Instagram: http://instagram.com/ecommercebadassery
    Membership: http://ecommercebadassery.com/membership
    Apply to Work 1:1: https://forms.gle/kEu1pd5sXYD3yCR27 
    _______
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
     

    • 11 min
    275. How to Increase Your eCommerce Average Order Value

    275. How to Increase Your eCommerce Average Order Value

    What’s the easiest way to increase your eCommerce revenue? By selling to the customers you already have. 
     
    Today I’m breaking down easy ways for you to increase your eCommerce revenue without having to spend money on ads or even acquire new customers. I’m going step-by-step to help you implement and take advantage of using cross-sells and upsells in your business. From when and where to use them, how to make sure they’re actually successful and the tools you’ll want to make it happen.

    _______
    Reconvert Post-Purchase Cross-Sell

    Get 10% off for life with my affiliate link
    https://www.stilyoapps.com/reconvert/v1/?scid=VtZFmMOg&ref=eCommerce-Badassery

    _______
    Get the Full Show Notes

    http://ecommercebadassery.com/275
     
    _______
     
    Let's Connect
    Website: http://ecommercebadassery.com
    Instagram: http://instagram.com/ecommercebadassery
    Membership: http://ecommercebadassery.com/membership
     
    _______
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
     

    • 14 min
    274. Setting Profit Goals with Ciara Stockeland

    274. Setting Profit Goals with Ciara Stockeland

    Profit strategist and debt whisperer Ciara Stockeland is joining us for a candid conversation about the importance of setting profit goals and how to calculate for your business. 
    Get ready for a little tough love and set time aside in the next 2 weeks to take action on what you learn. 

     

    _______
    Connect with Ciara & Get the Full Show Notes

    http://ecommercebadassery.com/274
     
    _______
     
    Let's Connect
    Website: http://ecommercebadassery.com
    Instagram: http://instagram.com/ecommercebadassery
    Membership: http://ecommercebadassery.com/membership
     
    _______
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
     
     

    • 46 min
    273. Sales Down in Your Product-Based Business? Here's What You Can Do About it

    273. Sales Down in Your Product-Based Business? Here's What You Can Do About it

    2024 is turning out to be a tough year for product-based businesses. The data says the economy is fine, but the state of revenue for small businesses tells a different story. 
    While the majority of what's causing this is out of your control, that doesn't mean you're helpless. There are plenty of things you can start doing TODAY to make a measurable difference in your business and we're diving into them on today's podcast. 
     
    Make sure you check the full show notes for links to other resources to help you implement what we're talking about today. 


     
    _______

    Full Episode Show Notes
    http://ecommercebadassery.com/273
     
    _______
     
    Let's Connect
    Website: http://ecommercebadassery.com
    Instagram: http://instagram.com/ecommercebadassery
    Membership: http://ecommercebadassery.com/membership
     
    _______
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
     
     

    • 16 min
    272. What You Need to Know About Meta Ads in 2024 with Anna Shipley

    272. What You Need to Know About Meta Ads in 2024 with Anna Shipley

    Meta Ads are changing rapidly, and our new resident ads strategist in the Lounge Membership schooling us on what it takes to be successful with ads in 2024. 
    What We Cover: 
    Advantage plus tools
    Budgets
    Creative
    Managing expectations

    _______

    Join the Lounge Membership
    http://ecommercebadassery.com/membership


     
    _______

    Full Episode Show Notes
    http://ecommercebadassery.com/272
     
    _______
     
    Let's Connect
    Website: http://ecommercebadassery.com
    Instagram: http://instagram.com/ecommercebadassery
    Membership: http://ecommercebadassery.com/membership
     
    _______
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
     
     

    • 47 min
    271. The Misconception About Business that Might be Holding You Back

    271. The Misconception About Business that Might be Holding You Back

    While building a busy isn't easy it is SIMPLE. There's a method to the madness. In this week's episode, we're diving into the main pillars of a successful business and the things we should all focus the majority of our time on.


     
    _______

    Full Episode Show Notes
    http://ecommercebadassery.com/271
     
    _______
     
    Let's Connect
    Website: http://ecommercebadassery.com
    Instagram: http://instagram.com/ecommercebadassery
    Membership: http://ecommercebadassery.com/membership
     
    _______
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
     
     

    • 14 min

Customer Reviews

4.9 out of 5
64 Ratings

64 Ratings

EmmyBentz ,

Give actual, unabridged & actionable advice

I really enjoy this podcast. The first time I heard it I wasn't expecting the intro 😆 (iykyk) BUT please if you're an e-commerce business owner you MUST listen to this podcast. It's super insightful, and she doesn't care keep info as nearly every single other business podcast does. So many other podcasts only exist to give you snippets so that you'll buy x,y,z course from the host. This podcast gives actionable steps without expecting such-even though now admittedly I want to work with the host because she's so forthcoming. It makes me believe she's got so many tools in her belt that she can give out so much freely. It's worth a listen!

CarrieV32 ,

Loving it!!

I listen to a bunch of different styles of business podcasts. I really appreciate this one because of the short episodes, and simple, actionable advice. I’m primarily an Etsy seller, and am working on building my own site. I find this advice to be very easy to understand, and I’m bingeing all the old episodes now!!

Sbc121 ,

LOVE

I have tried out A LOT of small business podcasts. This is one of two out of the dozens I have tried that I remain subscribed to. Jessica’s advice helps me less overwhelmed and more calm and focused when it comes to managing my handmade online business. I don’t know how this works, but I actually feel like I have less to do when I listen and focus in on the action steps she gives….probably because she gives permission to let some things go which really helps me focus. It’s a breath of fresh air. Thank you, Jessica!

Top Podcasts In Business

REAL AF with Andy Frisella
Andy Frisella #100to0
The Ramsey Show
Ramsey Network
Money Rehab with Nicole Lapin
Money News Network
Think Fast, Talk Smart: Communication Techniques
Stanford GSB
Young and Profiting with Hala Taha
Hala Taha | YAP Media Network
The Money Mondays
Dan Fleyshman

You Might Also Like

The Product Boss Podcast
Jacqueline Snyder
Simple Pin Podcast: Simple ways to boost your business using Pinterest
Kate Ahl
Boutique Chat
The Boutique Hub with Ashley Alderson
Online Marketing Made Easy with Amy Porterfield
Amy Porterfield
The Goal Digger Podcast
Jenna Kutcher
How to Sell Online
Alison J. Prince