Shifting from offline to online marketing AND getting on top of Attribution with Ryan Shannon from BAM
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Description
Ryan Shannon is the Managing Director at BAM Bamboo Clothing an activewear brand on a mission to make clothing more sustainable. Founded in 2006 they now do £20m sales a year. We discuss how over the last 2 yeras they've shifted from spending 70% of their marketing budget on catalogues to spending 70% on digital marketing. How it's helped grow the business AND how they've been tackling the thorny question that is attribution.
Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)
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