Learn multiple ways to REALLY connect with your customers with Leane Tilley from Kineta
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Leane Tilley is a qualified tea sommelier and master herbalist and founder of Kineta. Pre-pandemic sales were evenly split selling wholesale to retailers in the UK, exporting, and selling DTC via their website ilovematchatea.co.uk. Over the last year, they’ve embraced the direct customer relationship and grown the DTC sales to 80% of sales. Leane founded the business in 2015 and they now do 1,500 orders per month. We're chatting about the techniques and strategies they've used to build strong relationships with their customers leading to a huge growth in sales. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
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