AI operates in two primary environments: on-device and cloud-based. On-device AI processes data locally, ensuring privacy and speed by eliminating the need for internet connectivity. Cloud-based AI, on the other hand, leverages powerful remote servers to handle complex computations and large-scale data analysis, enabling more robust capabilities but often at the cost of latency and potential privacy concerns.  Apple Intelligence exemplifies the strengths of on-device AI, with innovations like Siri, Face ID, and real-time photo enhancements all designed to prioritise user privacy while delivering seamless, responsive experiences.  Unlike cloud-based AI, which may send sensitive data to external servers for processing, Apple’s approach ensures that personal information stays on the user’s device and is protected by advanced encryption. This difference builds trust and empowers users with faster, more reliable interactions.  In this episode, Paulina Rios Maya, Head of Industry Relations, speaks to Karel Callens, CEO at Luzmo, about best practices for developers integrating AI into their products.  Key Takeaways: Apple Intelligence operates on-device but can access cloud resources.Developers must implement robust security measures for user data.Clear data policies enhance user trust in AI solutions.Opt-in and opt-out options empower users regarding their data.Education on AI usage is crucial for consumer confidence.Shared security standards can mitigate AI misuse.Regulation is necessary to keep pace with AI advancements.Big tech companies have a responsibility to ensure ethical AI use. Chapters: 00:00 - Introduction to AI: On-Device vs Cloud-Based 02:54 - Understanding Apple Intelligence and Its Benefits 05:47 - Security Measures in AI Integration 09:03 - Building Trust Through Transparency and Regulation 11:50 - Best Practices for Developers in AI Implementation 15:04 - The Role of Education in AI Trust and Security 17:47 - The Future of AI: Regulation and Responsibility