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Nikki*Elbaz
Email Swipes
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic?You send an email of course.These are real challenges that real brands faced – and solved – with email.Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies.Every other week, an email expert will share an email story –...
“Already learnt a lot from the first episode, thank you! I love the length, and the format is really entertaining. I’ll be a weekly listener for sure.”
Hazel923! via Apple Podcasts ·
United States of America ·
02/08/24
Let’s dive into the strategies and methods used in the Doodle welcome email, featured in Episode 32.
Ideas you don’t want to miss
(03:47) Takeaway 1: Know your audience and tailor your strategy to their reality.
(04:35) Takeaway #2: Always remember that your first sell is the internal team, not...
When your market is challenged by a huge pain point but doesn’t have much experience with paid software plans – how do you gain trust and credibility to win upgrades? If you’re me, writing emails for Doodle, you throw in some comic relief – and show up when they need you, with a behavioral-based...
Published 10/02/24
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