Kevin Rogers is the founder of Copy Chief, a community of direct response copywriters and entrepreneurs where everyone works and grows together on active campaigns. Top 3 Value Bombs 1. The three critical components to any piece of copy are Clarity, Authenticity and Trust – CAT. 2. Authenticity and trust is the human element. You know it’s a good copy if you can feel it and people can feel and connect to it. 3. Story transcends all platforms. What we respond to the most are stories. The Fastest Way To Build a Thriving Freelance BUSINESS & Catapult Your Copywriting Skills To “A-List” Level - Copy Chief Sponsor HubSpot Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot. Visit HubSpot.com/marketers to learn more