The economy is shifting. Can you feel it? We are in an economy of speed, AI has come onto the scene, and the marketplace has changed in our post-pandemic world. At the same time, the market is getting more sophisticated. There are more options, and people spend more time scrutinizing where they will spend their time and energy. How do you capture attention and separate yourself from the crowd? In today’s episode, I’m joined by my business bestie Christina Jandali, Business Growth Strategist and community engagement expert, to discuss what has changed in the last 5 years and, more importantly, share some simple, tangible strategies you can use to stand out and lead the pack this year. As the world is moving away from human connection with artificial intelligence gaining popularity, companies using robots to deliver packages or entire stores running without a single human cashier, people are craving connection in other ways. Those entrepreneurs who find ways to create community, connection, and intimacy with their audience are the ones who will come out on top during this separation season. The biggest takeaways from today’s episode are: Connection and realness will help you stand out in an economy where your potential clients have more options than ever. Gone are the days when you could make a sale with unfounded promises to magically erase any challenges or problems in their lives. People are craving authenticity. Building an audience is CRITICAL in the new economy. And we aren’t talking about a following. We are talking about an audience you have a 2-way conversation with and provide value to. A Facebook Group is a perfect place to create a central hub of two-way dialogue between you and potential clients. You need to generate purposeful engagement and conversation if you want to sell. I loved our conversation about how to intentionally interact with your audience within a Facebook Group to move people from cold to warm to hot leads. A Facebook Group is an incredibly effective way to create genuine connections in 2023. The more connected and intimate you are with your audience, the more you will separate yourself from the crowd and create success. Christina is hosting a FREE live training series all about how to Engage Your Group, and you’re invited to join!  Click here to register: https://nz324.isrefer.com/go/afbgrp/dolphinsurf  This free training series led by Christina is perfect for you if you already have a group OR if you want to start one. I’ll be there too, and if you’re a coach with that vision to scale to 6 or 7-figures, I urge you to join us. To your success, Dr. Shannon Irvine P.S. How would it feel if you knew you had an engaged group of 500, 1000, or 2000+ buyers you could sell to at any given time? Pretty incredible, right? You’re invited to join my friend Christina Jandali in her Engage Your Group LIVE video training series to discover how to grow an engaged Facebook group and use that group to fill your programs with ease. It’s completely free! Click here to register: https://nz324.isrefer.com/go/afbgrp/dolphinsurf