God put a calling on your heart to help people. How are you taking action on it? If you really want to deeply serve others, you must meet and connect with people. Because if you’re talking to just yourself, you’re not really making an impact. Building an audience is one of the ways you can do this in the online marketing world. The old “drive-by” way of selling to people without connecting with them and assuming you can build a passive income empire while you’re off sipping drinks on a beach does NOT work anymore. We are in a separation season. What may have worked a few years ago no longer works now, and only those coaches who learn to adapt will succeed at launching or scaling their businesses. In this episode of the Epic Success Podcast, I want to share three key things that are different about building an audience now than it was even 5 years ago. The biggest take-aways from today’s episode are: Intimacy is VITAL. Creating intimacy as an online business owner is not easy. Still, it can be simple when you understand how to develop it. I talk through some tangible tweaks you can make to how you show up online so you can foster more intimacy with your audience. Foster engagement with relatability. Scaling your coaching business will require you to engage with your audience. It’s not just about making a post and calling it a day. People want to know you and feel relatability with you because it shows them you can help. Deep guidance will set you apart. Resist the urge to copy what someone else is saying, hop onto trends, or compare yourself to other coaches in your niches. Create trust with your audience by sharing deep guidance that aligns with your experiences and what you believe will help your ideal client. To bring these 3 principles into your business, you need to have an audience. I’m partnering with my friend Christina Jandali, a go-to expert on audience building and engagement, to invite you to her FREE live training series next week. Click here to register: www.engageyourniche.com.