Nowadays, the formula for fame is simple. Get a ring light, highlight your cheekbones, count your followers. But back in 2000, Paris Hilton had to figure it all out by herself. Step by step, she wrote the book on how to turn yourself into a brand, without social media, and then had to figure out how to survive the backlash that followed. Listen ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/eventherich Support us by supporting our sponsors! FitTrack Dara - Go to fittrack.com/rich to take 50% off your order PLUS take an additional 10% off with this limited time offer.