Chris Riccobono is the Cofounder of UNTUCKit, a shirt company that is dedicated to combining casual and professional men's dress shirts that can be styled untucked! He joins Liz Claman to share how his vision of comfortable, stylish clothing came to life. Chris shares the various challenges he faced when kickstarting his business and details how he pushed the envelope with his marketing that changed his product from just another shirt to a piece of clothing so chic, even Actor Leonardo DiCaprio stops by the store to purchase the product. Follow Liz on Twitter: @LizClaman Learn more about your ad choices. Visit megaphone.fm/adchoices