Exceptions from the Drift Podcast Network is a docuseries exploring how and why a handful of B2B companies have built brands to experience breakout success. For years, "brand" was a dirty word in B2B. But today, in an era full of choice and noise, brand has become THE go-to strategy for differentiating your company. Join Drift and your host, author and keynote speaker Jay Acunzo, as we journey around the B2B world to understand what makes these companies tick and experience for ourselves the power of brand. Learn what it takes to become an exception.
In the series finale of Exceptions, we go inside the mind (and schedule) of one of the world's top CMOs, Sarah Kennedy Ellis of Marketo. We discuss the acquisition by Adobe, how brand affects her team's work and her own, and why the Exceptions exploration is the most important journey for modern...
Published 06/19/19
In the penultimate episode of Exceptions, we try to move storytelling back from buzzword to core component of our jobs as marketers. What does it take to tell a gripping story? What does a brand story do for a business, and how do we vet and tell stories nobody else is telling? We talk to...
Published 06/05/19