Pricing: Strategy and Tactics
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If you experience any technical difficulties with this video or would like to make an accessibility-related request, please send a message to [email protected] Too often, managers treat pricing as a tactical problem in financial analysis or sales management. In fact, pricing products and services is a strategic problem that requires coordination of many functional areas. The ability to manage effective pricing affects a company's growth and profitability more quickly and directly than any other strategic decision.
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