Do young people really hate the phone? Dan heads back to the beginning to uncover why we still love messaging more than any other digital communication tool, and why we're keener than ever to use the platforms we know best.

If your ad appears but nobody notices it, did it even exist? In this episode, Dan gets the experts' view to understand attention: what it is, how to get it from your audience, how to keep it, and how science has evolved to measure it.