What if the secret to skyrocketing your facility management business in the digital age lies in your marketing leadership? That's the intriguing question we tackle in today's episode. As your host, Javier, I lay out nine key traits that make a badass marketing leader, illuminating how these qualities can transform your business. Whether you're looking to join a team or step into the role of a leader yourself, this deep-dive is packed full of invaluable insights. Have you ever wondered why the perfect balance of data and creativity can make or break your marketing strategy? We explore this fascinating concept further, emphasizing the merits of a player-coach approach, and the importance of execution. Celebrating successes is also brought to the fore, shedding light on how this simple practice can inject fun into your work environment. Being a marketing leader isn't about playing it safe, but embracing risk, agility, and the ability to quickly rectify mistakes. That's your ticket to success. Wrapping up the episode, I extend an invitation to all facility managers to subscribe to our email list. This is your golden opportunity to stay updated on the latest marketing trends and strategies. We're launching a series of webinars and courses tailored to help facility management companies leverage marketing for business growth. Subscribing is entirely voluntary, and opting out is as easy as clicking a button. So, brace yourself for a transformative journey and elevate your organization to new heights!