Ready to uncover some marketing secrets? This episode promises to level-up your facility management business, as we dissect my fascinating encounter with a Facebook group sponsor pitch and its potential to revolutionize your approach to brand interaction. You'll discover how this innovative method mimics influencer marketing, placing the right person with the right message before the perfect audience. To illustrate, I'll take you through my experience with CMI Mechanical, where my active participation in an online forum led to significant growth in our podcast. We'll dig into the potential of these online communities to elevate your brand image, foster meaningful conversations, and enhance your business. Moving along, we'll navigate the realms of email lists, webinars, and courses as powerful tools to connect and build relationships with potential customers. Drawing from my personal experiences and successful strategies, I'll guide you on how to find and engage with the right groups for your facility or property management companies. Remember, the goal is not just to promote your business, but to initiate and contribute to valuable discussions. This episode is designed to inspire you to think differently about your audience engagement, driving growth in your business. Join us and learn how to make the most out of these marketing techniques to amplify your facility management enterprise.