Professor Paul Argenti discusses JP Morgan's lessons learned with their #AskJPM gaffe. Argenti's advice is to put things in perspective when using marketing as part of the communications mix.
Published 02/12/14
Tuck Professor Paul Argenti provides insight into lessons learned from Chris Christie's Bridgegate scandal.
Published 02/12/14
Paul Argenti, professor of corporate communication at Tuck School of Business at Dartmouth, discusses​ lessons learned from Lululemon CEO's offensive comments and provides communication advice for leadership in mainstream media as well as social media.
Published 02/12/14