Effie Kats - Designer - "Meeting yourself is the key to making sound, strong business choices"
In this Episode Elizabeth speaks with Effie Kats, Melbourne Designer & Founder Bayse Brand & Dead End Lovers.
Effie founded Zachary the label in 2013 which she operated for 5 years.
After exiting Zachary, Effie launched her namesake label in 2018 which focusses on made to measure garments with a view to create perfectly tailored, sustainable pieces that last in your wardrobe for years to come.
During this real and raw conversation with Effie shares the some of the challenges she's faced, the bravery it takes to re-establish yourself, the importance of doing your inner work and the power of self belief.
This episode was recorded in late April 2020 while we were all adjusting to our 'new normal.'
Key takeaways and tips:
· Fill a gap based on what consumers actually want right now
· Focus on exciting your customers, give them a unique experience
· Establish a sound supply chain and work with incredible makers
· The daily dynamics of a custom made model
· Meet yourself, be real with yourself, and overcome creative blocks
Effie's book recommendation:
How to Heal Yourself When No One Else Can
You can find Effie at:
Website - effiekats.com
Instagram @effiekats @baysebrand @deadendlovers
Want to join our 'Start Your Fashion Business' Programme & Community?
If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:
You can find Fashion Equipped over at:
Podcast Insta: @fashionbusinessmindset
Let's do this together, let's make The Fashion Business, YOUR Business!
In this episode, Elizabeth speaks with Ross Phelan, the Managing Director of cherrichella.
Ross launched cherrichella, a Melbourne designed, limited edition footwear brand in 2020 which is sold via cherrichella.com.au and other leading online marketplaces including The Iconic &...
In this episode, Elizabeth speaks with Bridget Bell, the Founder of Style Ambition.
Bridget is an industry expert who has styled over 150 celebrity shoots, television shows, red carpets and events, creating thousands of looks for men and women.
She has worked with Ten, Seven, Nine and Foxtel...
In this episode, Elizabeth speaks with Erica Bartle, the Director of Research & Strategy for Outland Denim.
Outland Denim is the Australian jeans company changing the lives of young women in Cambodia through its profit-for-purpose business model.
As a founding partner in the company along...