In this episode, Elizabeth speaks with Danielle Sady, the Founder & Managing Director of Everyday Lingerie Co. Danielle has a career of more than 20 years working for several of Australia's largest wholesale, retail, and franchisee businesses across a large variety of industries behind her. She's gained valuable experience in sales, operations, product management, strategic planning and team building which allowed her to go on and create Everyday Lingerie Co, her own underwear label. Everyday Lingerie Co. launched in 2019 and focuses on bamboo underwear styles that offer women comfortable, supportive and breathable underwear they could wear day or night. ELC manufactures ethically in Melbourne Australia, using the highest-quality sustainable bamboo in sizes 8 -22. ELC exists to empower women to feel comfortable and confident keeps everyday women and their needs at the forefront of the business. This is a brand with purpose! Danielle has been such an integral member of our SYFB community, and it was so much fun spending time with her and diving into her Journey. No doubt you'll be as inspired as I was. You can find Everyday Lingerie Co. at: Website: www.everydaylingerieco.com Instagram: @everydaylingerieco If you want to take your Fashion Business Vision to the next level and join an Industry Mentor Led Community, we'd love you to join our 'Start Your Fashion Business' Programme. JOIN OUR PROGRAMME - ENROLMENTS ARE NOW OPEN UNTIL JUNE 30th If you want to make the Fashion Business your Business in 2021/22 - then head to our website and watch the replay of our last Info Session & QA. Our waitlist is now open, please join us here. If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective - book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens! You can find Fashion Equipped over at: Instagram: @fashionequipped @startyourfashionbusiness_au Podcast Insta: @fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website: www.fashionequipped.com.au Let's do this together, let's make The Fashion Business, YOUR Business!