Picture this: you’ve channelled your entrepreneurial spirit and devoted your hard work towards your own company. You are in charge of your work schedule and your professional goals. No waiting around for someone to promote you -- you are your own boss. Sound too good to be true? Today we talk to someone who can speak on how personal branding can transform your career. After writing an article on landing her dream job that exploded on LinkedIn, Michaela Alexis has become one of the most in-demand speakers for the networking platform. Today, she explains just how important personal branding is and where to start if you have absolutely no clue where to begin.