Are Chinese brands truly taking over global markets? Host Reggie and co-host Alex Low sat with marketing veterans and guests Lovie Li Account Director & Partner, Deren Marketing, and Xiao Saunders, Bilingual Fitness Franchise & Licensing Consultant to unpack the secrets behind successful cross-border brand expansion. From billion-dollar Chinese tech companies to Western fitness franchises, discover why some brands thrive while others fail when entering new markets. Our experts share fascinating behind-the-scenes stories about brand localisation, marketing strategies, and the real costs of going global. Whether you're a business owner looking to expand into China or curious about how Chinese brands are revolutionising customer experience worldwide, this episode offers valuable insights from industry insiders who've been in the trenches. Don't miss this candid discussion about the future of global commerce and where the real opportunities lie. Listen now. --- Welcome to The Financial Coconut, your source for empowering financial knowledge and unlocking possibilities. Join us as we explore personal finance, investing and more. Get ready to take control of your financial future and live your best life, financially wise: https://linkin.bio/thefinancialcoconut [Podcast, Vodcast] Spotify: https://rebrand.ly/TFC-spotify Apple Podcast: https://rebrand.ly/TFC-applepodcast YouTube: https://rebrand.ly/TFC-youtube [Connect with us] Instagram: https://rebrand.ly/TFC-instagram Tik Tok: https://rebrand.ly/TFC-tiktok Telegram: https://rebrand.ly/TFC-telegram Whatsapp: https://rebrand.ly/TFC-Whatsapp-channel Newsletter: https://rebrand.ly/TFC-Newsletter Disclaimer: The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions. Hosted on Acast. See acast.com/privacy for more information.