What if the secret to standing out and achieving unmatched success was about doing less, not more? Today, we’re joined by former corporate CEO turned professional pot-stirrer, Erin Hatzikostas, to explore how her 50% Rule can help you throw out half the playbook and start competing in a league of your own by embracing authenticity in bold and unexpected ways! Erin is a global keynote speaker, author, co-host of the podcast, b Cause Work Doesn’t Have to Suck, and coach-consultant. With two books under her belt, including the recently released The 50% Rule, Erin shares what it truly means to be authentic and how it can become your strategic edge. In this episode, she reveals the data-driven benefits of authenticity in the workplace, how something as simple as your out-of-office notification can spark authenticity, and why the 50% Rule is both an authenticity hack and the formula for transforming from underdog to unmatched success without working harder, doing more, or being better. You’ll walk away with actionable insights on how to embrace your authentic self, strategically stand out in competitive environments, and apply The 50% Rule to foster innovation, build trust, and achieve success. This episode is packed with stories, tips, and a powerful framework for anyone looking to elevate their career or business. You won’t want to miss it!   Key Highlights From This Episode: Erin’s unique definition of authenticity (and why it isn’t all about you!) [04:04] What it takes to be an authentic leader and how it can be a strategic advantage. [06:35] Data-driven benefits of authenticity in the workplace, from employees to the C-suite. [11:03] The crucial distinction between being authentic and doing authentic. [20:45] A simple, actionable tip to help you expose who you are in the service of others. [27:12] Where the 50% Rule came from and why it’s so impactful in all areas of life. [29:26] How to toss out half the rulebook and begin competing in a league of your own. [33:41] The power of storytelling: the most underutilized authentic leadership strategy. [36:52] Ways that you can connect with Erin, read her books, and soak up her wisdom. [38:21]   For More Information: b Authentic Inc. Erin Hatzikostas on LinkedIn Erin Hatzikostas on Instagram Erin Hatzikostas on Facebook Erin Hatzikostas on YouTube   Links Mentioned in Today’s Episode: Watch Erin’s TEDx Talk, 'Why You Don't Have to Compromise For Your Career' Get your copies of Erin’s books, The 50% Rule: Throw Out Half the Playbook to Start Competing in a League of Your Own and You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve Listen to her podcast, b Cause Work Doesn’t Have to Suck. Kathy’s interview “How To Be the Most Power-Full You” on Erin’s podcast b Cause Work Doesn’t Have To Suck   ——————— IS IT FINALLY TIME FOR A TRUE SHIFT IN YOUR CAREER AND LEADERSHIP? Do you feel ready and excited to make the essential changes you’ve been longing for in your career but need some empowering support to begin? That help is here! Join me as I coach and guide you through powerful, proven steps that unlock your fullest and happiest career potential. For a limited time, take advantage of my 10% discount for you, my amazing Finding Brave listeners. Save 10% on both my top-rated one-on-one 6-session Career & Leadership Breakthrough coaching program AND my Most Powerful You video training course that will help you close the 7 most damaging power and confidence gaps that are blocking thousands of professionals from the success, reward, and impact they want and deserve. You can participate in both of these programs from the comfort of your own home, at your own pace. Now’s the time. Don’t wait! Build the career you’ve been longing for this year. I’d love to help you. REGISTER NOW and use the 10% discount code BRAVEPOD10 to save 10% on these programs TODAY! Career & Leadershi