In this episode of The DTC Insider, I sit down with Xander Chase and Ryan Lane, founders of FTL Bags. Childhood friends turned co-founders, they share their journey of transforming frustrations with existing bags into a successful business.  Here’s a glimpse of what you’ll learn: The Role of Lifelong Friendship in Building a Business Turning Frustration Into a Business Idea Challenges in Finding Product-Market Fit and Go-to-Market Strategy Lessons from the First Sample Bag and Kickstarter Campaign How a Trip to China Shaped Product Development Partnering With Professional Athletes for Brand Growth Navigating Supply Chain and Inventory Management Challenges Diversifying Customer Acquisition Beyond Meta Ads Building an Emotionally Resonant Brand Creative Strategies With UGC Videos and Founder-Led Content Optimizing Retention Through Email Marketing and Referral Programs What’s Next for FTL Bags? Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.