In this episode of The DTC Insider, I’m excited to welcome Danil Saliukov, co-founder and CEO of Insense, a cutting-edge platform that connects brands with creators for high-quality content production and data-driven video optimization. With the rise of TikTok Shops and the evolving landscape of social commerce, Danil is here to share how brands can leverage creator content to maximize both organic reach and paid social performance. We’ll dive into strategies for finding the right creators, managing those partnerships, and the best ways to compensate creators while ensuring impactful results. Here’s a glimpse of what you’ll learn: Combining Organic and Paid Social for TikTok Success Selecting the Right Creators for Campaigns Managing Long-Term Creator Relationships Working Natively with Creators vs. Using Platforms Structuring Fair & Motivating Creator Compensation Balancing Authenticity with Brand Messaging Recent Trends in TikTok Shop and Creator Adaptation Setting Realistic Expectations in a Performance-Driven Space Future Changes in the Creator Economy on TikTok Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.