In this episode of The DTC Insider, we’re joined by Yiqi Wu, founder of Aimerce, a SaaS platform specializing in server-based tracking for e-commerce. Yiqi brings a wealth of experience from her time as an engineer at Facebook and Reddit, where she worked on groundbreaking tools like Reddit’s A/B testing platform. Now, she’s leveraging her technical skills to empower DTC brands to make smarter, data-driven decisions that fuel growth.   Here’s a glimpse of what you’ll learn: From Engineer to Founder: Yiqi’s Journey from Facebook and Reddit to Aimerce Reddit’s A/B Testing Platform and Its Influence on Data and CRO Key Data Pain Points for DTC Founders How Aimerce Helps Marketers Dive Deeper into Data Common Ad Performance Analysis Mistakes Essential Data for E-commerce Decision-Making Aimerce’s Approach to Data Collection and Revenue Growth Server-Based Tracking vs. Traditional Methods for Performance Aligning Aimerce’s Mission with Family Business Challenges Client Success Stories: Aimerce’s Impact on DTC Brands Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.