In this episode of The DTC Insider podcast, Brian Roisentul interviews Cesar Figueroa, founder of Vivanti Golf, a New York-based golf accessories brand.  Cesar shares his journey from a military background to the world of golf and entrepreneurship. He discusses the inspiration behind his fashionable golf gloves, the challenges of product design, and the importance of customer feedback. The conversation also covers marketing strategies, community building, and the lessons learned in navigating the e-commerce landscape. Cesar emphasizes the significance of personal connections with customers and the value of in-person engagement in building a brand. Here’s a glimpse of what you’ll learn: Cesar's journey from military to entrepreneurship is inspiring. Fashionable golf gloves were a gap in the market. Customer feedback is crucial for product improvement. Building a community around the brand enhances loyalty. In-person events can significantly boost sales and brand awareness. Iterating on product design is essential for success. High-quality customer service can differentiate a brand. Marketing strategies should evolve with the business. E-commerce requires juggling multiple roles as a founder. Lessons learned from initial mistakes can guide future decisions. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.