In this episode of The DTC Insider podcast, Brian Roisentul discusses strategies for maximizing customer lifetime value after Black Friday and Cyber Monday. He emphasizes the importance of engaging both new customers and non-customers through targeted marketing efforts, community building, and personalized communication. The conversation highlights the need for brands to transition away from a Black Friday-centric approach and to plan for future e-commerce challenges. Here’s a glimpse of what you’ll learn: Maximizing customer lifetime value is crucial after Black Friday. Engage new customers with personalized communication. Community building can turn customers into brand advocates. Surveys can provide insights into customer motivations. Thanking customers can enhance brand loyalty. Replenishable reminders can encourage repeat purchases. Early access to sales can entice returning customers. Non-customers require different engagement strategies. Leveraging data can improve product recommendations. Planning for future e-commerce challenges is essential. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.