Fitt Insider Joe Vennare
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- Business
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Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
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238. Rebecca Egger, Co-Founder & CEO of Little Otter
Today, I’m joined by Rebecca Egger, co-founder & CEO of Little Otter.
Filling a gap in mental healthcare, Little Otter caters specifically to the needs of young children. Co-founded by Rebecca and her mother, a child psychiatrist, the company takes a whole-family approach to kids’ therapy.
In this episode, we discuss Little Otter’s pediatric mental health platform.
We also cover:
• Scaling direct-to-consumer and B2B channels
• Headwinds facing digital health companies
• Destigmatizing mental health
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Little Otter’s Website: https://www.littleotterhealth.com/
Little Otter’s Free Assessments: https://www.littleotterhealth.com/resources/#assessments-toolkits
Little Otter’s IG: https://www.instagram.com/littleotterhealth/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:36) Founding Little Otter
(05:21) Initial development of Little Otter's product and service
(08:13) Delivering care and building a community for providers
(10:33) Engaging with clinicians and navigating the labor aspect
(12:34) D2C approach and transitioning to pediatrician referrals
(15:23) Balancing DTC and insurance partnerships
(18:36) Quantifying outcomes
(20:40) Evidence-based treatment program
(23:15) Challenges in digital health
(27:40) Leveraging data and support systems
(29:44) Impact of technology on mental health
(32:06) Destigmatizing mental health
(34:25) Challenges in pediatric mental health
(35:42) Conclusion -
237. Sami Inkinen, Founder & CEO of Virta Health
Today, I’m joined by Sami Inkinen, founder & CEO of Virta Health.
Leading with lifestyle, Virta takes a bottom-up approach to diabetes management. Leveraging ketogenic nutrition therapy, the company is tackling root causes of type 2 diabetes.
In this episode, we talk about unwinding the metabolic health crisis.
We also cover:
• The rise of GLP-1s
• Reversing type 2 diabetes
• Harms of ultra-processed foods
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Virta Health’s Website: https://www.virtahealth.com/
Virta Health’s YouTube: https://www.youtube.com/virtahealth
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(02:01) The ineffectiveness of current diabetes treatment
(04:30) Addressing the underlying drivers of diabetes
(06:53) Sami’s journey to founding Virta Health
(12:47) Virta’s nutritional based approach to solving diabetes
(16:24) Operationalizing nutrition therapy
(18:26) Business model and sales process
(23:01) Incentives and misaligned healthcare
(28:08) Default food environment and metabolic health
(34:36) The impact of GLP-1 drugs on Virta’s business
(40:04) The need for a holistic approach to obesity
(41:29) Conclusion -
236. Emi Gal, Founder & CEO of Ezra
Today, I’m joined by Emi Gal, founder & CEO of Ezra.
A software engineer turned entrepreneur, Emi launched early cancer detection startup Ezra in 2018. Leveraging AI, the company is on a mission to make preventative MRIs the norm.
In this episode, we talk about developing cost-effective scans.
We also cover:
• Rising cancer rates
• Using AI to lower costs
• Emi's biohacking experiments
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Ezra’s Website: https://ezra.com/
Ezra Locations: https://ezra.com/locations
Emi’s Longevity Guide: https://www.emigal.com/longevity-protocol/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) - Introduction
(01:20) - Emi’s background
(02:24) - The Journey to Ezra
(05:55) - Controversy around whole body MRI
(09:35) - Empowering individuals in healthcare
(12:05) - The Importance of preventative health
(16:37) - AI's role in lowering MRI costs
(19:16) - Addressing cost and accessibility concerns
(20:36) - Emi’s thoughts on the healthcare industry
(25:30) - Preventing cancer through lifestyle changes
(33:35) - Biohacking and personal experimentation
(37:56) - Measuring progress and individual responsibility
(40:02) - Ezra's future roadmap
(44:49) - Conclusion -
235. Rebecca Parekh, Co-Founder & CEO of The WELL
Today, I’m joined by Rebecca Parekh, co-founder & CEO of The WELL.
Burned out by a career on Wall Street, Rebecca had a personal wellness epiphany. Now, she’s helping others relieve stress at The WELL, a health-focused members club and lifestyle brand.
In this episode, we discuss the company’s integrated approach to wellness.
We also cover:
• Healthy third spaces
• Entering real estate and hospitality
• Unmet consumer needs across the industry
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
The WELL’s Website: https://www.the-well.com/
The WELL’s IG: https://www.instagram.com/thewell/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(03:13) East meets west medicine
(05:12) The journey to founding The WELL
(10:35) Inflection point to start The WELL
(15:42) Adapting to challenges and evolving the business
(17:56) Expanding wellness offerings
(19:59) The vision for integrated wellness
(22:54) Partnerships
(25:33) Future growth and expansion
(27:26) Global product and integrated tech
(29:04) Rebbeca’s views on the evolving wellness industry
(32:46) Challenges of scaling preventative health
(35:25) Customer-led change and collective care
(38:31) Evaluating business metrics and societal impact
(40:32) Conclusion -
234. Eric Litman, Founder & CEO of Aescape
Today, I’m joined by Eric Litman, Founder and CEO of Aescape.
Underwhelmed by traditional massage therapy, Eric created Aescape. Using AI robotics, the company provides a precise, consistent, fully automated bodywork experience.
In this episode, we discuss Aescape’s seven-year journey to launch.
We also cover:
• Partnering with Equinox
• The future of human-robot interactions
• Creating an on-demand massage marketplace
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Aescape’s Website: https://www.aescape.com/
Become an Aescape Partner: https://www.aescape.com/partner
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:22) Why AI robotics and massages?
(03:21) Challenges in developing Aescape
(08:10) How the robotic massages work
(12:26) Designing the robotic arms
(17:05) Safety and user comfort
(19:25) Business model
(22:15) Rollout and partnerships
(25:27) Future of human-robot interactions
(27:11) Roadmap
(28:34) Conclusion -
233. Cheryl Sew Hoy, Founder & CEO of Tiny Health
Today, I’m joined by Cheryl Sew Hoy, Founder & CEO of Tiny Health.
Designed for moms and infants, Tiny Health’s comprehensive microbiome tests aim to improve immune systems and prevent chronic disease. In growth mode, it secured $8.5M last month.
In this episode, we discuss the company’s family-focused approach to gut health.
We also cover:
• How the gut impacts infant well-being
• Tiny’s future plans for pet microbiome tests
• The relationship between daily environment and microbiome
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Tiny Health’s Website: https://www.tinyhealth.com/
Tiny Health’s B2B Website: https://www.poweredbytiny.com/
Tiny Health’s IG: https://www.instagram.com/tiny.health/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:18) Microbiome testing for babies
(03:33) Cheryl's personal journey and motivation for starting Tiny Health
(08:00) Initial due diligence process
(12:06) Challenges in developing the microbiome test
(15:57) Democratizing access to health data
(20:30) Measuring gut health improvements
(21:03) Baby gut types
(23:14) Timing and frequency of testing
(27:03) Environmental impact on gut health
(28:37) Transparency and science in microbiome testing
(32:09) Building trust with consumers
(37:13) Company vision
(40:23) Upcoming roadmap
(41:24) Conclusion
Customer Reviews
deep behind the scenes
my go-to source for what’s happening + who’s doing it in the health, fitness, and wellness industries. Joe and team pull together an amazing cast of guests, and find ways to draw out insightful bits. Makes me feel so plugged-in!
One of the best podcasts
The Fitt Insider team produces some of THE BEST content covering the intersection of business, markets, fitness, wellness, health, tech, and adjacent topics. As a host, Joe nails it every time.
incredible show!
joe has provided me with so much tangible insight for my own business - thank you!! also, incredible guests :)