983: The Attribution Mirage: Uncovering The Hidden Channel of Social
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Measuring revenue channel success can be tricky in modern times. Before, executives could look at incoming leads, and other traceable metrics to know how well they’re doing.  But in the digital age where word of mouth through social media carries a hefty amount of the revenue, it might be time to ditch attribution software for less conventional tactics like asking customers directly.  To walk us through why it’s important to move away from attribution software, we speak with Chris Walker, CEO of Refine Labs.  What we discussed:  Why attribution software is no longer enoughThe attribution mirageAudience questions & answers This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here. Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.
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