If you’re looking to improve your go-to-market strategy, you have to focus on community. If you have a community you can interact with, you’re getting repeat sales, referrals, and qualitative feedback. But how do you achieve this without sending out different interaction points for each piece? By using a talk-show format through the internet’s distribution channels.  We speak with Pablo Gonzales, Founder and Chief Executive Connector at Connect With Pablo, about the talk show format and how to create value for your business.  What we discussed: The significance of the talk show format for go-to-marketThe 3 pillars of value, connections, & contentA personal story about the power of the communityAudience questions & answers  This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here. Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.